Laurent Ashenden

Laurent Ashenden has founded the Ashenden Group of Companies in 1988. He holds a Master degree in law from the University of Lausanne and a Master degree in economics from the Hautes Etudes Commerciales (HEC) of Lausanne.

His entrepreneurial skills led him to set up a number of companies and mutual funds, one of which has been the first Swiss fund dedicated to Nasdaq stocks. Laurent also held the editorial comment on the Nasdaq in the AGEFI, the main financial newspaper in the French-speaking part of Switzerland, for many years.

Kyle Zundel

Kyle Zundel has over 25 years of experience in the international banking and investment banking fields. He worked for Nomura Bank Switzerland for over 24 years where he was Head of Sales and responsible for the office covering institutional clients both in Switzerland and internationally.
He holds a degree in Political Science and Business from the California State University. He joined Ashenden Finance SA in 2011.

Luca Di Fede

Luca Di Fede has over 20 year experience in the investment banking industry. He’s been Head of Sales and COO in Sagres Securities where he worked for 14 years. Previously he worked for Banca del Gottardo and Arcadia Securities. Since many years Luca is in charge of strategic planning, financial advisory, asset allocation and trading for institutional clients in Switzerland and abroad.

Luca Di Fede holds an MBA degree from Bryant University.


Michele Lischetti

After an apprenticeship with Banca Migros in Lugano, Michele has worked at Banque Privée Edmond de Rothschild (1990 until 1998) on the trading desk. Since 1998, he has worked with Finbro Management as a trader. Michele is an experienced professional with an extensive trading experience. He joined Ashenden Finance SA in 2011 and is currently in charge of the Lugano office.

Stéphane Butti

Stéphane Butti holds a University Degree in International Financial Management from the Franklin College, in Lugano. Initially he worked for Bipielle Bank (Suisse) SA, where he went through an all-round training  and gained particular experience in the front office and the asset management department, catering to the bank’s Key Clients.

In 2006, he joined Sagres Securities, as a Senior Investment Advisor for Institutional Clients (Equity/ETF & Bonds). During his stay with the company, he obtained the “Fiduciario Finanziario” license from the “Autorità di Vigilanza del Canton Ticino”. He joined Ashenden Finance in 2016.


Davide Melone

Davide Melone has over 10 years of experience in financial markets. He started his career in Eurizon Capital SGR as an investment analyst. He joined the Risk Management Department of Intesa Sanpaolo Bank developing quantitative methods on Fixed Income and Derivatives. In 2007 he worked as a Cross Asset Sales in HSBC Global Markets division where he spent more than 7 years. Following he joined Sagres Securities as a Senior Investment Advisor. In 2016 he moved together with the team in Ashenden Finance having the same role.

He holds a degree in Economics and Financial Markets from the Bocconi University.

Loredana Ponti

Loredana is active in bond markets since 1994.
After a long experience as a broker on fixed income foreign bonds, both on primary and secondary markets, she joined CIM Banque Geneva (from 2009 to 2014) and worked as fixed income trader and sales.
She joined Ashenden Finance at the beginning of 2015.

Claudio Zanini

In his 30 years in the financial industry, Claudio has worked for several banks in Zürich, St. Gallen and in Liechtenstein. Originally a foreign exchange broker, he has accumulated various senior positions in private banking with responsibilities in compliance, asset management and client relationship departments.
He joined the company in 2012.

Alexandre Bonnard

Alexandre Bonnard joined the Ashenden Group in March 2007 as Managing Director in charge of Finance, Risk & Compliance. His background includes over 25 years of experience in the international private banking and wealth management industry. He held senior positions at BNP Paribas in the advisory, wealth management and asset allocation area for institutional as well as for private clients. Previously he worked for Banque Cantonale Vaudoise as a financial analyst and fund manager. Alexandre is a Certified EFFAS Financial Analyst and holds various diplomas in the Quality System Management.

Simon Powell

Simon started working in the financial brokerage business in the mid-80s. He held positions in the back-office with Prudential Bache Securities and Lehman Brothers in their Lugano branches. Simon then joined Finbro Management SA in January of 1994 as operations manager, position which he now holds for Ashenden Finance, Lugano branch since its opening on October 1st 2011.

Myriam Biffi

After an apprenticeship with Banca Popolare Svizzera in Lugano, Mirjam Biffi started working in brokerage business in 1994 with Finbro Management SA as back office employee until 2000. Since this date she has worked as operation manager with Sagres Securities SA until 2003 and then with Motus Management until 2013 before joining Ashenden Finance in 2013.

Maida Beffa

Maida Beffa is a senior assistant and among other tasks is in charge of the company’s Human Resources. Maida holds a MA degree in Linguistics and Communication from the University of Fribourg. After a 2-year experience with Avaya Inc she joined the Ashenden Group in 2004.